The pygmalion effect is the process that occurs the empowerment of an individual throught the development of certain competences to perform roles that weren't identified as the individual nature.
As an example I may mention the case of an assitant acounter in a big company in New York that throught a strong process of motivation with the aim of having this person become the company's president developed all the attitudes. All this by convincing him that he was able to perform the president charge. the results were amazing just by flattering his self-steem.
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